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Swish sends wishlist and saved item events to Omnisend as custom events on the customer’s contact profile. You can use these events to trigger automation workflows, build segments, and personalize your email and SMS campaigns with wishlist data.

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What Swish sends

Swish sends all standard integration events to Omnisend, including:
  • product_saved and product_unsaved - when a customer saves or removes a product
  • saved_product_back_in_stock - when a saved product becomes available again
  • saved_product_low_stock - when inventory drops below the configured threshold
  • saved_product_price_drop - when the price of a saved product decreases
  • saved_items_activity - when a customer interacts with saved items (once per session)
Each event includes the full product event payload with product details, variant data, pricing, and the customer’s localization context.

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How to use the data

  • Trigger automation workflows from wishlist events - create a back-in-stock or price drop workflow that sends an email or SMS when the relevant event fires.
  • Build audience segments based on wishlist behavior - target contacts who have saved items in specific product categories or who save frequently.
  • Personalize campaigns using event payload data - include the saved product’s image, title, price, and a direct link in your messages.

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Get started

Integrations are set up by the Swish team and availability depends on your subscribed plan. Contact support@swish.app to enable Omnisend for your store.