Bloomreach

Swish sends wishlist and saved item events to Bloomreach as custom events on the customer profile. You can use these events to enrich customer data, trigger scenarios, and power personalized recommendations and campaigns.

What Swish sends

Swish sends all standard integration events to Bloomreach, including:

product_saved and product_unsaved - when a customer saves or removes a product
saved_product_back_in_stock - when a saved product becomes available again
saved_product_low_stock - when inventory drops below the configured threshold
saved_product_price_drop - when the price of a saved product decreases
saved_items_activity - when a customer interacts with saved items (once per session)

Each event includes the same data as the standard product event payload, but in a flattened format suited to Bloomreach’s data model.

Payload format

Bloomreach uses a schema-less NoSQL data structure. Nested objects would be stored as raw JSON strings inside single fields, making them inefficient to query, filter, and segment on. To avoid this, Swish flattens the standard event payload so that every value is a discrete, queryable field in Bloomreach. The data is identical to the standard payload - only the structure changes:

Nested object keys are joined with underscores: product.category.name becomes product_category_name
Array items include their index: variant.selectedOptions[0].name becomes variant_selectedOptions_0_name

Example flattened payload

A saved_product_price_drop event as received by Bloomreach:

{
  "event_type": "saved_product_price_drop",
  "timestamp": 1770735298,
  "customer_ids": {
    "registered": "alex@example.com"
  },
  "properties": {
    "context_country": "US",
    "context_language": "en",
    "context_market": "109284756123",
    "metadata_currencyCode": "USD",
    "metadata_newPrice": 59.0,
    "metadata_oldPrice": 89.0,
    "metadata_priceChangeAmount": 30.0,
    "metadata_priceChangePercent": 33.71,
    "metadata_compareAtPriceDifferenceAmount": null,
    "metadata_compareAtPriceDifferencePercent": null,
    "product_id": "gid://shopify/Product/8041726395012",
    "product_title": "Merino Crew Sweater",
    "product_handle": "merino-crew-sweater",
    "product_availableForSale": true,
    "product_productType": "Sweaters",
    "product_category_id": "gid://shopify/TaxonomyCategory/aa-2-7",
    "product_category_name": "Sweaters",
    "product_featuredImage_url": "https://cdn.shopify.com/s/files/1/example/merino-crew.jpg",
    "product_priceRange_minVariantPrice_amount": 59.0,
    "product_priceRange_minVariantPrice_currencyCode": "USD",
    "product_priceRange_maxVariantPrice_amount": 79.0,
    "product_priceRange_maxVariantPrice_currencyCode": "USD",
    "product_variantsCount_count": 4,
    "variant_id": "gid://shopify/ProductVariant/4419283756901",
    "variant_title": "Medium / Navy",
    "variant_availableForSale": true,
    "variant_currentlyNotInStock": false,
    "variant_sku": "MCS-NAV-M",
    "variant_price_amount": 59.0,
    "variant_price_currencyCode": "USD",
    "variant_selectedOptions_0_name": "Size",
    "variant_selectedOptions_0_value": "Medium",
    "variant_selectedOptions_1_name": "Color",
    "variant_selectedOptions_1_value": "Navy"
  }
}

How to use the data

Trigger scenarios from wishlist events - send an email or push notification when a saved product comes back in stock or drops in price.
Enrich customer profiles with wishlist signals - use saved item data to improve product recommendations and personalization.
Build segments using wishlist behavior - target customers based on the categories, price ranges, or brands they save.

Get started

Integrations are set up by the Swish team and availability depends on your subscribed plan. Contact support@swish.app to enable Bloomreach for your store.

Getting started

Platforms

What Swish sends

Payload format

How to use the data

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​What Swish sends

​Payload format

​How to use the data

​Get started

What Swish sends

Payload format

How to use the data

Get started