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Swish sends wishlist and saved item events to Braze as custom events on the customer’s user profile. You can use these events to trigger Canvases, build audience segments, and deliver personalized messaging across channels.

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What Swish sends

Swish sends all standard integration events to Braze, including:
  • product_saved and product_unsaved - when a customer saves or removes a product
  • saved_product_back_in_stock - when a saved product becomes available again
  • saved_product_low_stock - when inventory drops below the configured threshold
  • saved_product_price_drop - when the price of a saved product decreases
  • saved_items_activity - when a customer interacts with saved items (once per session)
Each event includes the full product event payload with product details, variant data, pricing, and the customer’s localization context.

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How to use the data

  • Trigger Canvases from wishlist events - build multi-step flows that send a push notification when a saved product drops in price, followed by an email if the customer doesn’t purchase.
  • Segment audiences using wishlist behavior - create segments of customers who have saved items in a specific category or price range.
  • Personalize with Liquid using event properties - include product images, titles, and pricing from the Swish payload in your Braze messages.

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Get started

Integrations are set up by the Swish team and availability depends on your subscribed plan. Contact support@swish.app to enable Braze for your store.