Australian resort wear brand Mister Zimi is renowned for their iconic colourful prints and relaxed aesthetic. They’re equally well known for the hype around their product launches, where die hard customers scramble to get their hands on the latest collection before they sell out. And sell out they do.

Wishlisting is a natural fit for Zimi customers, who tend fill their wardrobes with the brands bold designs. With many items to come back time and again throughout the season to add new items to their wardrobe. Using Swish’s advanced analytics the team at Mister Zimi were able to identify demand for both in-stock and sold out items down to the variant level, ensuring accurate inventory forecasting for repeat orders.

Once stock arrives, the Swish x Klaviyo integration goes to work, sending customers personalised Back In Stock, Low In Stock and Price Drop alerts based on their Wishlisted items. These marketing automations are set to auto pilot while they drive significant revenue for the business.

The Zimi team have deeply integrated the Wishlist into their marketing strategy and have in turn trained their customers to use it to ensure they don’t miss out on items they want - driving revenue while delighting customers.